As a sales and operations leader, keeping up with your team’s forecasts, opportunities at risk, and overall pipeline health is necessary to ensure that your sales engine runs at optimal capacity. Forecast accuracy is likely the most critical aspect of a sales organization, and effective sales leaders want to leave nothing to chance.
Missing your forecast has numerous negative implications, including missed revenue, decreased funding, decreased company value, lost plan dependency, layoffs, lowered board confidence - just to name a few.
There could be a lot of reasons why companies miss their forecast, but from our research in speaking with thousands of revenue leaders, it comes down to:
- Overdependence on “gut feelings”
- Not tracking the right forecasting KPIs/metrics
- Lack of insights into opportunity risks
- Lack of tight forecast processes
- Incomplete data and not data-driven
- Lack of insight and visibility into pipeline health
When conducting a forecast review meeting, you must plan for success. Here are five tips for running a successful forecast review meeting.
- Determine Who Should Attend
- Prepare Ahead of the Call
- Conduct a Thorough Inspection
- Realign and Plan Next Steps
- Identify the Right Frequency/Cadence
The easy answer is it depends on the size of your organization, but in reality, it should, at a minimum, include your sales manager, sales reps, and sales/revenue operations. But for more effective forecast review meetings, I would recommend including solution engineering and solution consulting.
The more stakeholders that are involved in the forecast meeting, the greater likelihood of a successful meeting. This stakeholder group should get together to discuss the individual meetings that make up the forecast so the most accurate forecast can be delivered to management. Forecast meetings also provide a great opportunity to provide coaching opportunities.
For forecast review meetings to be successful, both the sales manager and the sales reps must come prepared. They should know each deal, inside and out, and be prepared to speak to why the deal is expected to close and what possible factors could cause the deal to push or slip to the next quarter.
Sales managers should also be prepared to ask difficult questions about each opportunity and the sales reps must be prepared to answer them.
During the deal inspection, you must be prepared to ask and answer the toughest of questions. This instills confidence that the deal will close as expected. A thorough inspection of each deal forecasted to close will result in a more confident and accurate forecast. Questions to ask should include:
- Who signs off on the deal?
- When did you last speak to the decision-maker?
- Who is the champion? Who is the detractor?
- Do we have the technical win?
- Do we have the business win?
- What is the event that is causing them to sign this quarter
- What was the last step you completed? What is your next step of action?
During the course of effective forecast review meetings, forecasted deals will be in question, deals will be pushed to the next quarter, next steps will be identified, and action items will be assigned. These are signs of a successful forecast review meeting.
Once you have identified the action items and next steps, you must document each next step with a completion date. This will ensure that the proper steps are taken to ensure an accurate forecast, and it will also weed out the deals that should be pushed to the next quarter.
The forecast review meeting, in most instances, should be held weekly to ensure that the forecasted deals are moving forward and that they are still expected to close in the quarter. This close review also ensures that you understand the business and this will lead to even more impactful review meetings in the future. It will also help the business better understand average ACV, sales cycle length and ultimately improve win rates and forecast accuracy.
BoostUp provides your revenue team with real-time access to every touchpoint and between the buyer and seller team. This allows you to verify the seller’s judgment on a forecasted deal instantly.
BoostUp provides complete visibility into all sales activity, with smart deal forensics delivering deal-winning insights to your front-line teams. In addition, our platform analyzes prospect sentiment using NLP, instantly flagging at-risk deals, providing full risk context, and suggesting strategic next steps.
With BoostUp, you can create your custom forecast in as little as 24 hours. We empower your revenue team with forecasting designed for repeatable, predictive growth. Powered by AI, BoostUp’s forecasting intelligence solution delivers actionable insights your front-line teams need to hit the coveted 95% forecast accuracy and close more deals, faster.
In part two of this blog, we will cover “How to Run a Forecast Review in BoostUp.”