Sales and Marketing alignment is a non-negotiable in your GTM strategy.
We've all heard the horror stories of situations where they're not.
RevOps to save the day!
Cross departmental alignment is a critical role RevOps needs to play in applying business strategies and objectives.
When alignment is missing, finger pointing happens.
"Why was this opportunity closed lost?"
"I'm not accepting this MQL"
"This isn't a qualified opportunity"
Avoid these traps.
What's your misalignment horror story?