In simple terms, revenue operations is a structural approach that businesses can take to get their sales, marketing and service/customer success operations departments working better together.
RevOps is a solution to a common problem: as companies scale, maintaining operational efficiency becomes much harder. Rapid growth means data is flowing to and from more places. The tech stack is expanding, so there’s more information to track and analyze.
And there’s just a lot more that can go wrong – which often falls on the operations teams to fix.
As the thinking goes, if the ops teams can work closely together, sync up their systems and take a more proactive approach to improving the overall operations of the business rather than reactively putting out fires in their respective departments, there will be fewer headaches, more consistency between departments and, ultimately, happier leads and customers (more revenue).