What do Apple, Tesla, Salesforce, Gainsight, Slack, Dropbox have in common?They are all Category Creators.
What does that even mean?
I’m more excited than I’ve been to discuss this and more with Christopher Lochhead at RevCon Oct 14th.
Yes the same person that wrote Play Bigger and Niche down and was CMO of multiple category creating unicorns.
We are having a fireside chat vs just a regular speaking session,
To be legendary.
Why do those companies and more create categories?
Did you know when done right they create a massive new market and the winner typically gets 75-80%+ of category revenue.
Paretos Principal DJ Kim ;)
But there has to be a need and a big enough market.
We will dive into category creation within SaaS in particular and put some companies and categories under the microscope.
This is going to be exceptional.
In comments tag companies you want Christopher and me to put under the microscope and sign up for RevCon with link.
Will RevGenius create a new category ?
Sign up: www.revgenius.com/revcon