Hey, sales friends! I put together an article combining thoughts from some of the top people in cold outreach, including our own Tom Slocum.
Some of what we can expect in 2022:
"People love interactive content. Using video chatbots like Tolstoy is a great way to do that." - Thibaut Souyris
"AI copywriting tools will get more play." - Camille Trent
"Learn how to pick up the phone and actually call people, have conversations with them." - Ryan Reisert
"The best sales professionals I know strike a balance between creative outreach that works and not crossing the line with our prospects." Leslie Venetz
"Drop more gives to the prospect than asks." - Tom Slocum
Read the full article: https://mailshake.com/blog/state-of-cold-outreach/