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Kate Erwin
Kate Erwin

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2022 State of Cold Outreach: More Automated Yet More Human

Hey, sales friends! I put together an article combining thoughts from some of the top people in cold outreach, including our own Tom Slocum.

Some of what we can expect in 2022:

"People love interactive content. Using video chatbots like Tolstoy is a great way to do that." - Thibaut Souyris

"AI copywriting tools will get more play." - Camille Trent

"Learn how to pick up the phone and actually call people, have conversations with them." - Ryan Reisert

"The best sales professionals I know strike a balance between creative outreach that works and not crossing the line with our prospects." Leslie Venetz

"Drop more gives to the prospect than asks." - Tom Slocum

Read the full article: https://mailshake.com/blog/state-of-cold-outreach/

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