Over the course of the last 12 months, we’ve had the amazing opportunity to interview dozens of today’s leading Revenue Leaders for our Revenue Leader Interview Series.
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What was initially simply a way for us to learn from these powerhouse thought-leaders ended up morphing into something much, much greater.
After completing over 20 interviews, we looked back at what we had and realized that there was so much value in the insights from these leaders that we had to make sure that as many people as possible had access to this knowledge.
We’re thrilled to have had the opportunity to partner with the folks at HubSpot to put together an eBook that takes some of the most important lessons gleaned from our interviews and gives readers actionable insights into how they can run revenue operations within their own organizations.
In early 2021, we set out on a mission: to find and interview the top revenue leaders to understand their experiences, insights, and vision for the future of Go To Market strategies.
In the wake of the COVID-19 pandemic, it was clear that the shifts in the ways B2B buyers’ expectations were increasing exponentially.
Through these interviews, we gained so much insight into the past, current, and future of revenue growth that we felt we needed to share these lessons in a complete package.
This ebook is a collection of takeaways from interviews conducted over the course of a year. After looking back at our interviews, we found enormous lessons to be learned from the leaders we spoke to, and clear patterns emerged.
We were able to pull specific lessons gleaned from our revenue leaders and fit them into specific categories, each providing their own insights and experiences that are unique and valuable.
The 50+ Lessons From Today’s Revenue Leaders eBook contains actionable insights to help you uncover the value of accurate, collaborative operations teams backing your go-to-market operations. As you read it, you’ll get the complete picture of why data and systems optimization are so critical for a truly aligned organization.
“The adoption of Usage-Based pricing has been further driven by the COVID-19 pandemic. When I talk to companies, they tell me they don’t want to get locked into an expensive subscription, they want flexible pricing based on their actual usage and the success of their own business. If a business is doing well, they are happy to pay more. But if a business is shrinking, they want to save as much as they can.”
Kyle Poyar, Operating Partner at OpenView
Author of The Usage Based Pricing Playbook
Growing trends in revenue operations
Where revenue operations fits in a go-to-market strategy
Opportunities for revenue operations to impact business growth
The greatest challenges for revenue operations teams
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