The entire sales world currently focuses more on lead numbers than lead quality.
This is wrong!
The quality of leads matter a lot more than the quantity.
Imagine having 5x the number of your usual leads. But, they don't show any promise.
Out of the 500 leads only 20 of them finally convert into paying customers.
On the other hand, another team gets on 100 leads for the same sales cycle. Yet, they convert 30 of them.
Which one is the winner here?
The latter team focuses more on qualifying their leads rather than generating more leads.
In the latest post that we've written, we cover how to appropriately qualify your leads. As a bonus, we also have non-gated lead qualification templates to get you started.
Check it out here - https://bit.ly/30FSzqN